[LINK] Will Google?s Deal with TiVo Push More Video to the Web?

[Marghanita da Cruz]

Stilgherrian wrote:
<snip>
> Bonus link: some numbers and analysis of the business of online video  
> compared with broadcast TV.
> http://www.businessspectator.com.au/bs.nsf/Article/online-video-television-ninemsn-Ten-Network-Fairfa-pd20091124-Y4ARL?OpenDocument&src=amm
> or
> http://is.gd/53M9C
> 

The assumption in this article, seems to 
be that advertisers and buyers will 
continue to swallow the AC Nielson et al 
statistics and base their spend on that.

Also, the article seems to use 
Interactive, Web, Digital and Online 
interchangeably to contrast with 
Broadcast (which I assume includes 
terrestrial and satelite wireless as 
well as cable.

I suspect advertising is moving more 
towards product placement and 
integration into the Soapy, Sporting 
Event and ofcourse the News.

Marghanita
-- 
Marghanita da Cruz
http://ramin.com.au
Tel: 0414-869202