[LINK] Will Google?s Deal with TiVo Push More Video to the Web?

sylvano sylvano at gnomon.com.au
Thu Nov 26 19:27:25 AEDT 2009



On Thu, 2009-11-26 at 13:36 +1100, Marghanita da Cruz wrote:
> Stilgherrian wrote:
> <snip>
> > Bonus link: some numbers and analysis of the business of online video  
> > compared with broadcast TV.
> > http://www.businessspectator.com.au/bs.nsf/Article/online-video-television-ninemsn-Ten-Network-Fairfa-pd20091124-Y4ARL?OpenDocument&src=amm
> > or
> > http://is.gd/53M9C
> > 
> 
> The assumption in this article, seems to 
> be that advertisers and buyers will 
> continue to swallow the AC Nielson et al 
> statistics and base their spend on that.

They have no choice while the ratings points continue to be the currency
for the selling of air time.






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