[LINK] privacy invasion
Lea de Groot
lealink at viking.org.au
Sun Sep 27 09:06:33 AEST 2009
On 26/09/2009, at 1:50 AM, stephen at melbpc.org.au wrote:
> Wonder if Bernie knows and approves of 'BF2.jpg' being used like this?
I think what is actually happening here is that the tracking service
is also the mail delivery service, so they are supplying all images
through their services.
They only need *one* image to do the tracking - any more makes no
difference, but they have a technology for image delivery, so it gets
used on all the images.
I think it is also important to remember that individual tracking
would be... unusual under this sort of setup.
The point is to get aggregate data about opening and follow rates.
Without reading up on the specifics of this particular supplier, most
of these services don't offer the ability to track a particular IP.
and, indeed, generally there isn't a link between the IP and your
email account, so they aren't tracking *you*, they are tracking the
subscribers as a group.
Its not dissimilar to how a web server logs all visits as an automatic
pat of its operations, in philosophy.
Sure, you can see how every individual visit goes through the site,
and its possible (but pretty boring) to track a given visitor over
time. But unless the visitor gives you identifying details, you can't
tell who they are.
If the original group you are receiving email from recants this stuff
there usually isn't a privacy issue with this, its more like the local
supermarket counting people who come into the centre.
I block external images in my email, but thats because it wastes bw
and graphics annoy me in a text medium. I have a nice button to turn
them back on when I want or need to.
~ disclaimer: I haven't actually run an email campaign like this, but
I probably will at some point, and I will tracking my opening stats as
part of figuring out whether I am meeting my subscribers needs or
not, not to peer on individual subscribers.
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