[LINK] Kohler: Rupert’s wrong: distribution, not content, is king

[Kim Holburn]

http://www.crikey.com.au/2010/04/09/kohler-rupert-wrong-distribution-not-content-is-king/

> Murdoch's most recent biographer, Michael Wolff, reports that he  
> doesn’t use the internet; in his press club interview session this  
> week, he said he doesn’t have a Blackberry, but he does have a  
> computer: “A double computer screen, behind me; one with the  
> Wallstreetjournal.com, and the other with the NYTimes.com, and I’m  
> comparing them.” Surfing is done in water.


....

> For a newspaper, the value proposition — the thing that the  
> readers are actually paying for — is the delivery, not the  
> content. They are paying for the newsagent to get out of bed and  
> drive to their house, for the plastic wrapping to keep it dry, for  
> the paper on which the words are printed, the wages of the printers  
> and the building and maintenance of the factory.

...

> And that’s why the iPad might change the game, because Apple is  
> distributing the stuff instead of Google, and Apple wants to be paid  
> (30%).



-- 
Kim Holburn
IT Network & Security Consultant
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