[LINK] Government gives thumbs down to PDF format

Adrian Chadd adrian at creative.net.au
Mon Dec 13 14:08:53 AEDT 2010


On Mon, Dec 13, 2010, Fernando Cassia wrote:

> Document consumers (readers) want to read information, not be
> impressed by the graphics designer set of fonts or cool shades.

Wow, I don't think you've captured the nuances of what's really going
on there at all.

I bet if you did some tests involving what I can only coin as
"information attention", I bet a little digging will find studies which
explore the effect that presentation has on information storage,
processing and retrieval. And I bet it's not trivial. :-)

Maybe some graphic designers can and do take things a little too far.
But a blanket statement of "reads want to read information" absolutely
doesn't do it justice.

2c, with the psych student coming out again,



Adrian




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