[LINK] Interesting quote from Steve Jobs...
swilson at lockstep.com.au
Fri Jan 29 11:25:42 AEDT 2010
Ivan Trundle wrote:
> “You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.” - Steve Jobs
> Sad, but true.
It's not necessarily sad. When a new product meets or exceeds deep
unarticulated needs, then it's revolutionary, a category-killer or
whole new category maker. Like the Sony Walkman. Or the Apple II.
What's tragic is the cruel judgement meted out to failures ("You idiot!
Why didn't you listen to your customers?") versus the adulation reserved
for successes ("You visionary!").
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