[LINK] Interesting quote from Steve Jobs...

Stephen Wilson swilson at lockstep.com.au
Fri Jan 29 11:25:42 AEDT 2010

Ivan Trundle wrote:
> “You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.” - Steve Jobs
> Sad, but true.
It's not necessarily sad.  When a new product meets or exceeds deep 
unarticulated needs, then it's  revolutionary, a category-killer or 
whole new category maker.  Like the Sony Walkman.  Or the Apple II. 

What's tragic is the cruel judgement meted out to failures ("You idiot!  
Why didn't you listen to your customers?") versus the adulation reserved 
for successes ("You visionary!").


Steve Wilson

More information about the Link mailing list