[LINK] Interesting quote from Steve Jobs...

Ivan Trundle ivan at itrundle.com
Fri Jan 29 11:31:38 AEDT 2010

On 29/01/2010, at 11:25 AM, Stephen Wilson wrote:

> Ivan Trundle wrote:
>> “You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.” - Steve Jobs
>> Sad, but true.
> It's not necessarily sad.  When a new product meets or exceeds deep 
> unarticulated needs, then it's  revolutionary, a category-killer or 
> whole new category maker.  Like the Sony Walkman.  Or the Apple II. 

It's sad because customers/consumers have an insatiable appetite for NEW, not sad in the sense that a company might make something that has future potential.

That's the problem with our consumerist society, as I see it, and that's what makes it sad.


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