[LINK] Times Online lost 90% of readership post-paywall

Ivan Trundle ivan at itrundle.com
Wed Jul 28 20:42:02 AEST 2010

Well, of course you'd expect rivals to claim this. However...


Though 10% of registered users are paying.

Interesting quotes:

"It is not clear whether the number of people visiting the site will generate enough revenue to justify the experiment – which Rupert Murdoch says could produce "significant revenues" and, if successful, could see other free-access news websites follow suit."


"Sabbagh goes on to calculate that the typical Times print reader is worth "at least two and a half times" the average online reader."


Ivan Trundle
http://itrundle.com ivan at itrundle.com
ph: +61 (0)418 244 259 fx: +61 (0)2 6286 8742 skype: callto://ivanovitchk

More information about the Link mailing list