[LINK] Times Online lost 90% of readership post-paywall

[Ivan Trundle]

Well, of course you'd expect rivals to claim this. However...

http://www.guardian.co.uk/media/2010/jul/20/times-paywall-readership

Though 10% of registered users are paying.

Interesting quotes:

"It is not clear whether the number of people visiting the site will generate enough revenue to justify the experiment – which Rupert Murdoch says could produce "significant revenues" and, if successful, could see other free-access news websites follow suit."

and

"Sabbagh goes on to calculate that the typical Times print reader is worth "at least two and a half times" the average online reader."

iT

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Ivan Trundle
http://itrundle.com ivan at itrundle.com
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