[LINK] Jetstar to trial rent-an-iPad service

[Bernard Robertson-Dunn]

Jetstar to trial rent-an-iPad service
June 1, 2010
http://www.smh.com.au/travel/travel-news/jetstar-to-trial-rentanipad-service-20100601-wsr9.html 


Sales soar for Melbourne-based game company Firemint as iPad fans 
scramble for easy-to-use gaming applications.

Jetstar will launch a trial of of new in-flight entertainment system 
featuring the new iPad tablet computer.

The program will roll out later this month on on selected domestic 
routes across Australia.

The iPads will loaded up with in-flight entertainment such as videos, 
e-books, magazines, games and music. The devices will be rented out at a 
cost of $10.

"Given the demand for the iPad so far, I anticipate it will have strong 
appeal amongst our passengers," said Jetstar CEO Bruce Buchanan in a 
press release.

Jetstar is teaming up with the British company Bluebox Avionics and 
Stellar Inflight to implement the trial.

Bluebox has previously provided hardware and software for viewing 
content for in-flight entertainment systems.

The company says the system will even allows for the iPad to be used 
during take-off and landing, when other electronic devices have to be 
shut off.

With a screen size of 9.7-inches, the iPad is almost the exact dimension 
of many built-in entertainment units currently being used by airlines.

One game that probably won't be on offer is Flight Control, a game made 
by the Melbourne-based developer Firemint. The game requires players to 
land a number of planes without crashing them into one another.

-- 

Regards
brd

Bernard Robertson-Dunn
Canberra Australia
email:	 brd at iimetro.com.au
website: www.drbrd.com