[LINK] Australia Post's new web site preview

Scott Howard scott at doc.net.au
Mon Mar 1 18:38:04 AEDT 2010


On Sun, Feb 28, 2010 at 11:25 PM, Tom Worthington
<tom.worthington at tomw.net.au> wrote:
> I was mystified by the animated graphic which showed a sequence of
> photos of people, with slogans in the top left and numbered boxes in the
> bottom right corner. Presumably these are meant to represent happy
> Australia Post customers and workers, but what are the numbers for?

Have you actually used the Web in the past few years?

This is fairly basic Marketing Homepage 101...  The "numbers" are
image currently being shown, as the images cycle between the various
(in this case, 4) images.  The play/pause button on the end allows you
to stop or restart the rotation between those images.

cnn.com, whitehouse.gov, dell.com, hp.com - the first 4 websites I
picked at random and they all do exactly the same thing.

I'm presuming that the images shown at the moment are place-holders
which would be used for more relevant and 'click-worthy' images once
the site goes live (Currently they all seem to link to the "About Us"
page)

  Scott.



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