[LINK] Australia Post's new web site preview

[Tom Worthington]

Josh Rowe wrote:
> ... preview of Australia Post's new web site ...
> http://auspost.com.au/preview

I was mystified by the animated graphic which showed a sequence of
photos of people, with slogans in the top left and numbered boxes in the
bottom right corner. Presumably these are meant to represent happy
Australia Post customers and workers, but what are the numbers for?

What is the box with one double quote in it at the end of the list
of numbers for? When I put the pointer over this, the double
quote moves from the top of the box to the bottom. I have no idea what
this is meant to communicate.

While I realise photos of people can be a powerful marketing technique, 
  in this case the animated graphic draws my eye away from the
useful content of the page to a useless image. It is as if Australia 
Post is trying to promote themselves as a vacuous marketing organisation 
and distract from the useful services they provide.

But otherwise the web site is not bad:

* There was only one HTML validation error on Line 324, Column 66: 
"Attribute "target" exists, but can not be used for this element".

* The TAW automated accessibility check reported zero level 1, two level
2 and three level 3 problems <http://www.tawdis.net/tawdis/online>.

* It is a shame the page is not mobile friendly:
<http://validator.w3.org/mobile/check?task=2010022821530418379&view=cat&docAddr=http%3A%2F%2Fpreview.auspost.com.au%2F>.

ps: Australia Post also seems to be taking "Cloud Computing" literally,
with an image of someone lying on a cloud using a laptop. ;-)


-- 
Tom Worthington FACS HLM, TomW Communications Pty Ltd. t: 0419496150
PO Box 13, Belconnen ACT 2617, Australia  http://www.tomw.net.au
Adjunct Lecturer, The Australian National University t: 02 61255694
Computer Science http://cs.anu.edu.au/user/3890