[LINK] Newspapers online

Ivan Trundle ivan at itrundle.com
Sun Mar 28 19:10:14 AEDT 2010


On 28/03/2010, at 6:17 PM, David Goldstein wrote:

> I suggest you read the discussions on the move by The Times and Sunday Times in greater detail.

I have: it's one of my favourite areas of interest. Might I suggest that you come down off your high horse?

> Sure every country has some differences, and the BBC and ABC will benefit. But you seem to fail to understand that the BBC/ABC receives their money from licence fee/government.

No, I do not.

> You seem to not realise that the 2 aforementioned papers only need a small percentage of their online readers to pay for access for them to be getting more money than they currently do from online advertising.

No, I do not.

> Just because millions of people read your newspapers online doesn't mean you earn much money from advertising.

I was making no comparisons with advertising revenue and the profitability of a news media outlet.

> As for the Chinese and Indian newspapers, VERY few people outside those countries will want to read them.

So what? Their readership is large enough to warrant a different outlook.

> The large mass market newspapers (and the BBC) in the UK and mass market papers in the US are global media outlets now.

They've got a long way to go before they are truly global in news presentation. And whilst Murdoch might have a global presence, each market is different.

iT



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