[LINK] Report: Facebook caught sharing secret data with advertisers
Kim Holburn
kim at holburn.net
Fri May 21 13:08:35 AEST 2010
Google may be a little over zealous but facebook is in a different
league. The CIA just used to send mormons to check who was living
where all over the world but now they have facebook. Result: not so
many mormons needed. (Sorry it is Friday after all!)
http://arstechnica.com/tech-policy/news/2010/05/latest-facebook-blunder-secret-data-sharing-with-advertisers.ars
> The data shared includes names, user IDs, and other information
> sufficient to enable ad companies such as the Google-owned
> DoubleClick to identify distinct user profiles. Some of the sites in
> question, including MySpace and Facebook, stopped sharing the data
> after the Journal asked them about it. The surreptitious data
> sharing was first noticed (PDF) by researchers from Worcester
> Polytechnic Institute and AT&T Labs in August 2009, who brought it
> up with the sites in question. It wasn't until WSJ contacted them
> that changes were made.
>
> Not surprisingly, Facebook appears to have gone farther than the
> other sites when it comes to sharing data. When Facebook's users
> clicked on ads appearing on a profile page, the site would at times
> provide data such as the username behind the click, as well as the
> user whose profile page from which the click came. "If you are
> looking at your profile page and you click on an ad, you are telling
> that advertiser who you are," Harvard Business School professor Ben
> Edelman told the Journal. Advertisers contacted by the paper said
> that they were unaware of the additional data and did not make use
> of it.
>
> Facebook has tweaked its privacy policy throughout its history, with
> the most recent moves to open up more user information to the public
> drawing heavy criticism and FTC complaints. Users have also had a
> tough time navigating the site's often-Byzantine privacy controls,
> which has led to a trickle of user defections. With these latest
> revelations about Facebook ignoring industry standards, not to
> mention its own privacy policies, that trickle may turn into a
> torrent.
>
--
Kim Holburn
IT Network & Security Consultant
T: +61 2 61402408 M: +61 404072753
mailto:kim at holburn.net aim://kimholburn
skype://kholburn - PGP Public Key on request
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