[LINK] Fwd: MR134/2011: Australians embrace mobile applications [SEC=UNCLASSIFIED]

[Antony Barry]

Begin forwarded message:

> From: media at acma.gov.au
> Date: 15 December 2011 11:23:03 AM AEDT
> To: <tony at tony-barry.emu.id.au>
> Subject: MR134/2011: Australians embrace mobile applications [SEC=UNCLASSIFIED]
> Reply-To: blake.murdoch at acma.gov.au
> 
> 15 December 2011
> 
> Australians embrace mobile applications
> 
> Accessing online services via mobile phones 
> (such as mobile apps) is becoming 
> increasingly popular for Australians. During 
> the month of June 2011, 3.9 million people 
> aged 14 years and over went online via their 
> mobile phone – a 63 per cent increase on the 
> previous June. In particular, 72 per cent of 
> smartphone users downloaded a mobile app in 
> the six months to April 2011.
> 
> These are some of the findings from an 
> Australian Communications and Media Authority 
> report, The emerging mobile 
> telecommunications service market in 
> Australia, released today.
> 
> As at April 2011, the report also found that 
> 37 per cent of mobile phone users have a 
> smartphone and 58 per cent have a 3G phone. 
> Young adults lead in the adoption of 
> smartphones, with 59 per cent of mobile phone 
> users aged 18–24 having a smartphone as at 
> April 2011. Ninety per cent of smartphone 
> users went online via their mobile handset in 
> the six months to April 2011.
> 
> ‘The rising popularity of smartphones, in 
> parallel with increased mobile phone data 
> allowances and network capabilities, is 
> encouraging the accessing of online services 
> by mobile,’ said ACMA Chairman, Chris 
> Chapman. ‘The mobile phone is a fully fledged 
> participant in the digital economy, as it is 
> becoming a converged device that more and 
> more consumers use to access functions other 
> than just voice.
> 
> ‘Internet access has become an integral 
> feature of the mobile phone, and this has 
> been complemented by the development of an 
> array of mobile applications–which allow 
> users access to specific services at the 
> touch of a screen.’
> 
> The report notes that mobile applications 
> enable use of services such as online banking 
> and shopping.
> 
> ‘They also have the potential to disrupt 
> current industry service models, for example 
> with Voice over Internet Protocol (VoIP) 
> delivered via the mobile handset and the 
> provision of free mobile messaging 
> applications,’ Mr Chapman said.
> 
> According to the report, the numbers of 
> Australians using the internet via their 
> mobile phone during June 2011 on specific 
> tasks were estimated as follows:
> 
> -1.55 million used social networking services 
> via their mobile phone handsets
> -751,000 used banking and bill payment 
> services
> -555,000 streamed videos or movies
> -304,000 streamed audio content
> -274,000 used a VoIP service via their mobile 
> phone handset
> -100,000 purchased a good or service online
> 
> The emerging mobile telecommunications 
> service market in Australia report is the 
> last of three reports to be published under 
> the ACMA’s Communications report series, 
> 2010–11. The two earlier reports in this 
> series were:
> 
> -Report 1—E-commerce marketplace in 
> Australia: Online shopping, released 16 
> November 2011
> -Report 2—Converging communications channels: 
> Preferences and behaviours of Australian 
> communications users, released 8 December 
> 2011.
> 
> The three reports complement the ACMA 
> Communications Report 2010–11 which is 
> produced to fulfil its reporting obligations 
> under section 105 of the Telecommunications 
> Act 1997. The Communications report was 
> released on 12 December 2011 after tabling in 
> Parliament by Senator Stephen Conroy, the 
> Minister for Broadband, Communications and 
> the Digital Economy.
> 
> More generally, the ACMA’s research is 
> intended to build an evidence base to better 
> inform its development of advice and 
> regulation.
> 
> For more information or to arrange an 
> interview please contact: Emma Rossi, Media 
> Manager, on (02) 9334 7719, 0434 652 063 or 
> media at acma.gov.au.
> 
> # # #
> 
> The ACMA is Australia’s regulator for 
> broadcasting, the internet, 
> radiocommunications and telecommunications. 
> The ACMA’s strategic intent is to make 
> communications and media work in Australia’s 
> public interest. For more information: 
> www.acma.gov.au.
> 
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