[LINK] Telstra Facebook App

stephen at melbpc.org.au stephen at melbpc.org.au
Thu Feb 3 17:15:12 AEDT 2011

Telstra Media Release  2nd February 2011

telstra-app-gives-a-voice-to-aussie-facebook-pages.xml> (snip)

A new Telstra developed app will allow Facebook fans to express 
themselves with audio (rather than written) status updates, and wall 
posts, via mobile phones.

The new service, known as Blurtl™, lets users:

* POST a 30 second audio status update to their Facebook page;
* SHARE a 30 second audio post on up to five nominated friends walls;
* PLAY Blurtl™ messages by clicking the audio file on Facebook.

Telstra Consumer Executive Director, Ms Rebekah O’Flaherty, said an 
increasing number of Australians were accessing social networking sites 
on their mobiles, with Facebook by far the most popular for Telstra 3G 
mobile customers.

"Whether recording your baby’s first words to share with all your 
Facebook friends, leaving a personalised, audio Happy Birthday wall post 
to your mate in London, or updating your status with a quirky voice 
message that you’re engaged, Blurtl™ is set to add an extra dose of 
personality to Aussie Facebook pages," Ms O’Flaherty said.

Blurtl’s arrival coincides with the launch of Telstra’s new Pre-Paid 
Weekend+ offer, which includes free standard national SMS and calls to 
most Australian numbers - all weekend with a $50 recharge.

Ms O’Flaherty said: "Telstra is excited to be the first to offer this 
application to our customers and all Australians."

How-to Blurtl:

Visit www.facebook.com/telstra, click on the Blurtl™ tab and follow the
steps to register;

Once registered, dial 0458 BLURTL (0458 258 785) from any Australian 
mobile phone (standard call charges apply);

Leave a 30 second message;

Check out your Blurtl™ on Facebook.

Blurtl™ complements Telstra’s Tribe® service, launched last year, which 
combines Facebook, Twitter and MySpace in a single location. It allows 
customers to manage their social profile from a single portal that can be 
accessed from a range of Next G™ mobiles – not just smartphones.  Media 
contact: Kathryn McFarlane, Telstra - 0419 850 201


Nb, $0 association

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