[LINK] [getting OT] Re: Pple Toast Prediction - was - Apple is turning into the evil empire

Ivan Trundle ivan at itrundle.com
Thu Mar 10 16:36:12 AEDT 2011

On 10/03/2011, at 4:23 PM, Brendan wrote:

> I think Apple is concerned that cheaper Android devices are good enough for most consumers. It needs consumers to draw developers, so being a luxury brand isn't going to be good enough in the mobile space. 

As a comparison, Apple's strategy in the portable music player space was to ignore the cheaper end of the market.

I'm not convinced that anything has changed in the general marketing area, though it's clear that the sentiment at Apple has shifted: their keynote presentation at the launch of the iPad 2 was, in my view, too preoccupied with denigrating nascent opposition.


Ivan Trundle
http://itrundle.com ivan at itrundle.com ph 0418 244 259

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