[LINK] WebSockets

eric scheid eric.scheid at ironclad.net.au
Tue Mar 29 12:55:56 AEDT 2011

On 29/3/11 12:27 PM, "Pilcher, Fred" <Fred.Pilcher at act.gov.au> wrote:

> But if, as Jim suggests, there's more to it than those, then you have to ask
> why they do it. Surely their research would have shown that scrollers are
> annoying, distracting and ineffective? (Although "ineffective" implies that
> that they're supposed to be effective at something. The gods only know what.)

Effective in that there is (more than) enough to keep your attention until
the next ad break. Contrast just a talking head sans scroller, you might
actually get bored and change channels instead of re-directing your
attention to the scroller.


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