[LINK] Google going social
stephen at melbpc.org.au
stephen at melbpc.org.au
Thu Mar 31 20:47:37 AEDT 2011
> Google is looking at moving strongly into the "social layer" of usage.
> The world should be getting serious about online privacy real soon now.
For Release: 03/30/2011
<http://www.ftc.gov/opa/2011/03/google.shtm>
FTC Charges Deceptive Privacy Practices in Google's Rollout of Its Buzz
Social Network
Google Agrees to Implement Comprehensive Privacy Program to Protect
Consumer Data
Google Inc. has agreed to settle Federal Trade Commission charges that it
used deceptive tactics and violated its own privacy promises to consumers
when it launched its social network, Google Buzz, in 2010.
The agency alleges the practices violate the FTC Act.
The proposed settlement bars the company from future privacy
misrepresentations, requires it to implement a comprehensive privacy
program, and calls for regular, independent privacy audits for the next
20 years.
This is the first time an FTC settlement order has required a company to
implement a comprehensive privacy program to protect the privacy of
consumers information.
In addition, this is the first time the FTC has alleged violations of the
substantive privacy requirements of the U.S.-EU Safe Harbor Framework,
which provides a method for U.S. companies to transfer personal data
lawfully from the European Union to the United States.
When companies make privacy pledges, they need to honor them, said Jon
Leibowitz, Chairman of the FTC. This is a tough settlement that ensures
that Google will honor its commitments to consumers and build strong
privacy protections into all of its operations."
According to the FTC complaint, Google launched its Buzz social network
through its Gmail web-based email product. Although Google led Gmail
users to believe that they could choose whether or not they wanted to
join the network, the options for declining or leaving the social network
were ineffective. For users who joined the Buzz network, the controls for
limiting the sharing of their personal information were confusing and
difficult to find, the agency alleged.
On the day Buzz was launched, Gmail users got a message announcing the
new service and were given two options: Sweet! Check out Buzz,
and Nah, go to my inbox.
However, the FTC complaint alleged that some Gmail users who clicked
on Nah... were nonetheless enrolled in certain features of the Google
Buzz social network.
For those Gmail users who clicked on Sweet!, the FTC alleges that they
were not adequately informed that the identity of individuals they
emailed most frequently would be made public by default.
Google also offered a Turn Off Buzz option that did not fully remove
the user from the social network.
In response to the Buzz launch, Google received thousands of complaints
from consumers who were concerned about public disclosure of their email
contacts which included, in some cases, ex-spouses, patients, students,
employers, or competitors. According to the FTC complaint, Google made
certain changes to the Buzz product in response to those complaints.
When Google launched Buzz, its privacy policy stated that When you sign
up for a particular service that requires registration, we ask you to
provide personal information. If we use this information in a manner
different than the purpose for which it was collected, then we will ask
for your consent prior to such use.
The FTC complaint charges that Google violated its privacy policies by
using information provided for Gmail for another purpose - social
networking - without obtaining consumers permission in advance.
The agency also alleges that by offering options like Nah, go to my
inbox, and Turn Off Buzz, Google misrepresented that consumers who
clicked on these options would not be enrolled in Buzz. In fact, they
were enrolled in certain features of Buzz.
The complaint further alleges that a screen that asked consumers
enrolling in Buzz, How do you want to appear to others? indicated that
consumers could exercise control over what personal information would be
made public. The FTC charged that Google failed to disclose adequately
that consumers frequent email contacts would become public by default.
Finally, the agency alleges that Google misrepresented that it was
treating personal information from the European Union in accordance with
the U.S.-EU Safe Harbor privacy framework. The framework is a voluntary
program administered by the U.S. Department of Commerce in consultation
with the European Commission. To participate, a company must self-certify
annually to the Department of Commerce that it complies with a defined
set of privacy principles. The complaint alleges that Googles assertion
that it adhered to the Safe Harbor principles was false because the
company failed to give consumers notice and choice before using their
information for a purpose different from that for which it was collected.
The proposed settlement bars Google from misrepresenting the privacy or
confidentiality of individuals information or misrepresenting compliance
with the U.S.-E.U Safe Harbor or other privacy, security, or compliance
programs.
The settlement requires the company to obtain users consent before
sharing their information with third parties if Google changes its
products or services in a way that results in information sharing that is
contrary to any privacy promises made when the users information was
collected.
The settlement further requires Google to establish and maintain a
comprehensive privacy program, and it requires that for the next 20
years, the company have audits conducted by independent third parties
every two years to assess its privacy and data protection practices.
Googles data practices in connection with its launch of Google Buzz were
the subject of a complaint filed with the FTC by the Electronic Privacy
Information Center shortly after the service was launched.
The Commission vote to issue the administrative complaint and accept the
consent agreement package containing the proposed consent order for
public comment was 5-0. Commissioner Rosch concurs with accepting,
subject to final approval, the consent order for the purpose of public
comment. The reasons for his concurrence are described in a separate
Statement.
The FTC will publish a description of the consent agreement package in
the Federal Register shortly. The agreement will be subject to public
comment for 30 days, beginning today and continuing through May 2, 2011,
after which the Commission will decide whether to make the proposed
consent order final. Interested parties can submit written comments
electronically or in paper form by following the instructions in
the Invitation To Comment part of the Supplementary Information
section. Comments in electronic form should be submitted using the
following web link: https://ftcpublic.commentworks.com/ftc/googlebuzz
and following the instructions on the web-based form. Comments in paper
form should be mailed or delivered to: Federal Trade Commission, Office
of the Secretary, Room H-113 (Annex D), 600 Pennsylvania Avenue, N.W.,
Washington, DC 20580. The FTC is requesting that any comment filed in
paper form near the end of the public comment period be sent by courier
or overnight service, if possible, because U.S. postal mail in the
Washington area and at the Commission is subject to delay due to
heightened security precautions.
NOTE: The Commission issues an administrative complaint when it
has reason to believe that the law has been or is being violated, and
it appears to the Commission that a proceeding is in the public interest.
The complaint is not a finding or ruling that the respondent has actually
violated the law. A consent agreement is for settlement purposes only and
does not constitute an admission by the respondent that the law has been
violated. When the Commission issues a consent order on a final basis, it
carries the force of law with respect to future actions. Each violation
of such an order may result in a civil penalty of up to $16,000.
The Federal Trade Commission works for consumers to prevent fraudulent,
deceptive, and unfair business practices and to provide information to
help spot, stop, and avoid them. To file a complaint in English or
Spanish, visit the FTCs online Complaint Assistant or call
1-877-FTC-HELP (1-877-382-4357).
The FTC enters complaints into Consumer Sentinel, a secure, online
database available to more than 1,800 civil and criminal law enforcement
agencies in the U.S. and abroad. The FTCs website provides free
information on a variety of consumer topics.
Like the FTC on Facebook and follow us on Twitter.
MEDIA CONTACT:
Claudia Bourne Farrell
Office of Public Affairs
202-326-2181
STAFF CONTACT:
Kathryn Ratté
Bureau of Consumer Protection
202-326-3514
--
Cheers,
Stephen
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