[LINK] Dick Smith Advertisement for Fictional Color Amazon Kindle

Tom Worthington tom.worthington at tomw.net.au
Fri Sep 23 08:32:58 AEST 2011

Dick Smith has been running TV advertisements for the Amazon Kindle 
eBook reader. These depict the Kindle's screen with text highlighted in 
yellow. Dick Smith is selling two models of the 6 Inch screen Kindle: 
Wi-Fi and 3g. However, neither of these, nor any any other released 
Kindle model, has a color screen. This advertisement is misleading and 
should be changed to remove the color from the Kindle screen.

The Kindle does have some attractive features, such as a long battery 
life. The 3G model also has free 3G wireless access in Australia and 
many countries and a usable (if limited) web browser.

Tom Worthington FACS CP HLM, TomW Communications Pty Ltd. t: 0419496150
PO Box 13, Belconnen ACT 2617, Australia  http://www.tomw.net.au
Liability limited by a scheme approved under Professional Standards 

Adjunct Senior Lecturer, Research School of Computer Science,
Australian National University http://cs.anu.edu.au/courses/COMP7310/

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