[LINK] Airlink
Rick Welykochy
rick at vitendo.ca
Mon May 21 14:31:51 AEST 2012
David Boxall wrote:
> Interesting technology from Fairfax. Something embedded in printed
> photos that a mobile's camera can pick up. A development of those 2D
> barcode things? Too bad it's not available for anything but iPhone.
This sounds like a URL embedded in a barcode called QR code:
http://en.wikipedia.org/wiki/QR_Code.
The app seems to be a multimedia reader that displays content
from an Internet server.
Sounds like a browser on a phone. No need for YAAPP (yet another
app).
Many apps of this ilk on phones are simply limited capability browsers
that connect to specific servers.
Wouldn't you rather use one browser and no apps?
For example, I helped a friend create a URL to his youtube video
promoting his biz. Then we created a the QR code that contained the
URL. The QR code can be displayed on any media. The code can be read
by most 3G or better phones by simply aking a photo of it. Once the
phone has the QR code, it can decode the URL and show the youtube video.
I wouldn't think that a 1994 2D barcode coupled with a phone browser
is anything to phone home about, would you?
cheers
rickw
>
> From
> <http://www.smh.com.au/business/media-and-marketing/magic-with-an-iphone-20120517-1ytg0.html>
>> Magic with an iPhone
>> Clare Kermond
>> May 18, 2012
>>
>> IN A world first for newspapers, Fairfax today launches technology allowing readers to wave their iPhones over an article to see extra video, photo or editorial content.
>>
>> Called AirLink, the technology has been likened to the magical newspapers in the world of Harry Potter, where the images come to life and start acting up in real time.
>>
>> Fairfax creative manager for cross-platform Zac Skulander said AirLink had huge potential. For example, during the London Olympics, readers could see a story about a race and scan their phone over it to see video or a photo gallery.
>> Advertisement: Story continues below
>>
>> Readers will see the AirLink logo on stories and ads, then go to The Sydney Morning Herald app on their iPhone, hit the AirLink button and pass their smart phone over the image to access the special content.
>>
>> AirLink will be live on the SMH from today and is coming to The Age soon. It is also in use in the Sydney and Melbourne magazines.
>>
>> The technology has been a year in development by Fairfax Media. The SMH is believed to be the first newspaper in the world to use it. Up to 10 articles each day will feature AirLink content.
>>
>> Editor-in-chief and publisher, Sydney Publishing, Peter Fray, said: ''AirLink allows us to bridge newspaper and mobile platforms. By providing a wealth of additional content to readers on their iPhone, we are giving them an enriched experience of our newspapers unlike anything they have seen before.''
>
--
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Rick Welykochy || Vitendo Consulting
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* new email address: rick at vitendo.ca
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The trouble with words is that you never know whose mouths they've been in.
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