[LINK] Request to Qantas to Keep Offering Plain Text Email

Ivan Trundle ivan at itrundle.com
Thu Nov 8 16:34:16 AEDT 2012

I hate to admit this, but the move to HTML doesn't bother me in the slightest. I don't even care if they track my reading of the message.

It's simply a sign of the times: fewer people than ever before use email as a method of communication, and fewer still prefer plain text. I'd even argue that most people want colour (movement will be next).

I'm a fan of appropriate communication in the appropriate and accountable manner, and because of this, I'm no fan of 'do-not-reply' origins.

What does irk me, though, is the condescension meted out through the 'we've changed your messaging to HTML' - it's not hard to simply ASK, and offer both.

Indeed, I would have thought that 5 minutes of scripting would deliver the simple unadorned message without options to win prizes, and the HTML option which leads to a pot of gold (i.e. an incentive to change).

Marketing communications are here to stay, and crusty old farts (like me) will either embrace them, or blat them away.

Such is life.


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