[LINK] Example of the importance of single data points: customers

[Jan Whitaker]

This article about Jeff Bezos's approach to customer comments at 
Amazon relates to why outliers are important for business and not 
just 'big data'. I love his approach, although I'm sure it drives his 
staff/managers nuts.

http://www.businessweek.com/articles/2013-10-10/jeff-bezos-and-the-age-of-amazon-excerpt-from-the-everything-store-by-brad-stone

Quote:
He locked eyes with Shure, whose division oversaw e-mail marketing. 
"I want you to shut down the channel," he said. "We can build a $100 
billion company without sending out a single f- - - - - - e-mail."

Jan


Melbourne, Victoria, Australia
jwhit at janwhitaker.com

Sooner or later, I hate to break it to you, you're gonna die, so how 
do you fill in the space between here and there? It's yours. Seize your space.
~Margaret Atwood, writer

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