[LINK] Big Data - bad or otherwise

[Bernard Robertson-Dunn]

On 16/01/2014 2:19 AM, stephen at melbpc.org.au wrote:

> Because of the GPS units installed in Ford vehicles, Ford knows when its
> drivers are speeding, and where they are, while they’re doing it.
>
> Farley was trying to describe how much data Ford has on its customers, and
> illustrate the fact that the company uses very little of it in order to
> avoid raising privacy concerns: "We know everyone who breaks the law, we
> know when you’re doing it. We have GPS in your car, so we know what you’re
> doing. By the way, we don’t supply that data to anyone," he told attendees.

To be pedantic (and correct), Ford knows what the car is doing, they 
don't know who is driving. It's the same with phone tracking. If there 
are two people in the car - who is driving and who is on the phone? Even 
it both phones are being used that does not prove (it only suggests) 
both people are on the phone.

-- 

Regards
brd

Bernard Robertson-Dunn
Sydney Australia
email: brd at iimetro.com.au
web:   www.drbrd.com
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