[LINK] Are search-engines *still* juvenile?

[Roger Clarke]

[An amazing discovery:  search mechanisms need to recognise synonyms:
>Seeksy can therefore cope with synonyms for the same job - think  "governess" and "nanny" - that describe apply to the same job but are used only in different places or groups .

[Synonyms were a feature of all but the simplest of services long before Internet search-engines arrived c.1998.  Think Status and Stairs in the 1960s, and their successors.

[So has it really taken two decades of mucking around with dumb, brute-force approaches before someone re-discovered the previously well-known?]


SEEK quadruples click-through rate with user analytics
Matt Johnston
itNews
Oct 15 2018
https://www.itnews.com.au/news/seek-quadruples-click-through-rate-with-user-analytics-513943


-- 
Roger Clarke                                 http://www.rogerclarke.com/
			            
Xamax Consultancy Pty Ltd      78 Sidaway St, Chapman ACT 2611 AUSTRALIA
Tel: +61 2 6288 6916                        http://about.me/roger.clarke
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Visiting Professor in the Faculty of Law            University of N.S.W.
Visiting Professor in Computer Science    Australian National University