[LINK] Are search-engines *still* juvenile?
Roger.Clarke at xamax.com.au
Mon Oct 15 13:00:40 AEDT 2018
[An amazing discovery: search mechanisms need to recognise synonyms:
>Seeksy can therefore cope with synonyms for the same job - think "governess" and "nanny" - that describe apply to the same job but are used only in different places or groups .
[Synonyms were a feature of all but the simplest of services long before Internet search-engines arrived c.1998. Think Status and Stairs in the 1960s, and their successors.
[So has it really taken two decades of mucking around with dumb, brute-force approaches before someone re-discovered the previously well-known?]
SEEK quadruples click-through rate with user analytics
Oct 15 2018
Roger Clarke http://www.rogerclarke.com/
Xamax Consultancy Pty Ltd 78 Sidaway St, Chapman ACT 2611 AUSTRALIA
Tel: +61 2 6288 6916 http://about.me/roger.clarke
mailto:Roger.Clarke at xamax.com.au http://www.xamax.com.au/
Visiting Professor in the Faculty of Law University of N.S.W.
Visiting Professor in Computer Science Australian National University
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