[LINK] Airport to tag passengers
Roger Clarke
Roger.Clarke at xamax.com.au
Mon Oct 16 21:59:43 AEST 2006
Someone wrote to link:
>I quite like the current series of ANZ Advertisements on this topic.
At 20:40 +1000 16/10/06, Craig Sanders wrote:
>i don't. <eloquent description, repeated below> ...
I was depressed by that ad.
It said to me that the marketing wonks have done their research, and
have established that:
(a) the public likes quirky ads featuring US-style humour, where someone,
or maybe everyone, comes out looking like a dork; and
(b) the public has heard of security, credit-card-based identity fraud,
and several kinds of biometrics; but
(c) the public doesn't understand what 'security' is about; so
(d) the strongly anti-security sub-text of the ad will be missed by
the 90+% of 'the demographics' that matter to the marketing wonks.
Years ago, there was a story about the IBM senior exec who was
outside the door of the company's 'data centre' waxing eloquent to a
big-wig customer about security, when a 'computer operator' coming
out of the 'computer room' recognised the big boss, genuflected (or
its corporate equivalent) and held the door open for him and his
guest. ['...' denotes terms that indicate how long in the tooth the
story is, and I feel]. We laughed at the time, but the era seems oh,
so innocent, now.
At 20:40 +1000 16/10/06, Craig Sanders wrote:
>i don't. i think they're repulsive. i also think they're designed not
>to tout ANZ's attention to security, but to trivialise security and
>to depict anyone who actually cares about security as a short and
>awkward geek who is willing to go through a ridiculous and inconvenient
>rigamarole and still end up locking themselves out - when they could
>have just knocked on the door and asked to be let in, as anyone with any
>sense would have done.
>
>which pretty much sums up the banking industry's attitude to security
>issues (incl. phishing), which is that it's a hard problem to actually
>solve and that it is much cheaper to treat it as a perception problem
>(on the part of customers, whether victims of a security attack or not)
>that can be spin-doctored out of existence.
--
Roger Clarke http://www.anu.edu.au/people/Roger.Clarke/
Xamax Consultancy Pty Ltd 78 Sidaway St, Chapman ACT 2611 AUSTRALIA
Tel: +61 2 6288 1472, and 6288 6916
mailto:Roger.Clarke at xamax.com.au http://www.xamax.com.au/
Visiting Professor in Info Science & Eng Australian National University
Visiting Professor in the eCommerce Program University of Hong Kong
Visiting Professor in the Cyberspace Law & Policy Centre Uni of NSW
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