[LINK] Re: Federal government web ads

Marghanita da Cruz marghanita at ramin.com.au
Tue Jul 3 13:01:18 AEST 2007


Stewart Carter wrote:
<snip>
> Its becoming incredibly expensive. Last week the minimum bid to get an 
> ad activated for
> the keyword Facebook at google.com.au was $6.50 per click.

We really need to put the cost of a click into context...my guess is that 
internet advertising costs/pricing are still well below traditional 
communication mediums ie tv/radio/newspapers/magazine.

As an aside, I heard that medicare was looking to purchase a billboard in 
Secondlife.


> 
> Of course, Google.com.au probably won't actually display your ad 
> alongside Facebook searches if you've only bid $6.50
> You'd need to bid a lot more per click to get your ad in the top 1-3.
> 
> Does anyone know of any public source of information on the price of 
> individual keywords for Google Adwords?
> 
> 
> Stewart Carter
> eCommerce Report
> www.ecommercereport.com.au
> Ph 0433 142 419 Fax 0433 142 420 mail at ecommercereport.com.au
> Skype: hscarter
> 
> Note: If you'd prefer not to receive further emails from us please send 
> a return email with the words delete or remove
> in the subject header or body of the email. 
> 
> _______________________________________________
> Link mailing list
> Link at mailman.anu.edu.au
> http://mailman.anu.edu.au/mailman/listinfo/link
> 


-- 
Marghanita da Cruz
http://www.ramin.com.au
Phone: 0414 869202



More information about the Link mailing list