[LINK] Will Google?s Deal with TiVo Push More Video to the Web?

[Stilgherrian]

On 26/11/2009, at 7:27 PM, sylvano wrote:
> On Thu, 2009-11-26 at 13:36 +1100, Marghanita da Cruz wrote:
>> The assumption in this article, seems to
>> be that advertisers and buyers will
>> continue to swallow the AC Nielson et al
>> statistics and base their spend on that.
>
> They have no choice while the ratings points continue to be the  
> currency
> for the selling of air time.

Each sector of the media industry chooses the standard metric and  
provider they'll use to measure their audiences, so apples can be  
compared with apples and prices set. Currently for the Internet  
industry in Australia that' Nielsen NetRatings.

Earlier today I ran an article based on analysis of Google Trends  
instead, and I'm being flooded with comments, tweets and emails  
pointing out that Google's methods give very different results from  
Nielsen's. Is Google "wrong" or just "different"?

http://www.crikey.com.au/2009/11/26/is-social-media-killing-the-web-as-we-know-it/
or
http://is.gd/53Vuo

Stil


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