[LINK] apropos mobile phone ownership

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We can rest assured that the marketing industry is constantly looking to
best inform of us of our product choice requirements...

<quote>
Online measurement firm comScore has unveiled a tool which combines
reported mobile behavior measurement with mobile device ownership
information, to provide marketers with attitudinal, lifestyle and product
usage information data.
</quote>
refer: http://www.mrweb.com/drno/news10676.htm

More in PR release at the comScore website:
http://www.comscore.com/Press_Events/Press_releases/2009/10/comScore_Plan_Metrix_Mobile_Now_Available_for_Media_Planning_and_Analysis_on_Mobile_Devices
 or
http://tinyurl.com/yjsmpre

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