[LINK] apropos mobile phone ownership

Sylvano sylvano at gnomon.com.au
Mon Oct 12 09:58:40 AEDT 2009

We can rest assured that the marketing industry is constantly looking to
best inform of us of our product choice requirements...

Online measurement firm comScore has unveiled a tool which combines
reported mobile behavior measurement with mobile device ownership
information, to provide marketers with attitudinal, lifestyle and product
usage information data.
refer: http://www.mrweb.com/drno/news10676.htm

More in PR release at the comScore website:


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