[LINK] apropos mobile phone ownership
stephen at melbpc.org.au
stephen at melbpc.org.au
Mon Oct 12 13:49:58 AEDT 2009
Syl writes,
> We can rest assured that the marketing industry is constantly looking
> to best inform (themselves) of us ..
Yes, am sure that's true. So handy for those who can't use a search engine
> .. of our product choice requirements...
>
> <quote>
> Online measurement firm comScore has unveiled a tool which combines
> reported mobile behavior measurement with mobile device ownership
> information, to provide marketers with attitudinal, lifestyle and
> product usage information data.
> </quote>
> refer: http://www.mrweb.com/drno/news10676.htm
>
> More in PR release at the comScore website:
>
http://www.comscore.com/Press_Events/Press_releases/2009/10/comScore_Plan_
Metrix_Mobile_Now_Available_for_Media_Planning_and_Analysis_on_Mobile_Devi
ces
> or
> http://tinyurl.com/yjsmpre
>
> Sylvano
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> Link at mailman.anu.edu.au
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