[LINK] Google Wallet, Hate and Gloating in Forbes

[Richard Chirgwin]

"Efficiency is ... debasing as fetish". There should be some kind of 
award for being so succinct and so accurate!

RC

On 19/12/11 11:07 AM, jim birch wrote:
> Let's be generous: maybe it was written to a deadline.
>
> Even though shopping can be conceived as a waste of time, it ties into a
> range of Pleistocence hunter-gatherer-trader psychological adaptions.
> Supermarkets know and use this, eg, in weekly specials, packaging designs,
> physical layout.  This stuff is not about to go away.  Efficiency is a very
> useful objective but like most things, debasing as fetish.  It's almost
> always in a complex tradeoff with other human needs and preferences.
>
> Jim
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