[LINK] Consumers were forced into Wireless - Was - A national broadband network?
jwhit at melbpc.org.au
Tue Nov 22 09:55:43 AEDT 2011
At 09:46 AM 22/11/2011, Tom Koltai wrote:
>I can't help (somewhat slightly cynically) but wonder why Telstra took
>until now (post ACMA DLL pricing decision) to roll-out Tophat.
>Although with the POI's it is basically another lay down misere, here
>ISP's, nice ADSL2+ to resell to your clients and some nice POI
>backhaul's... Come and get it so we can bankrupt the ones we missed in
It's called market capture. There really is such a thing as brand
loyalty (as well as brand hatred). I'm much more likely to recommend
my own ISP (not Telstra) because it reinforces that I made the right
decision (subconsciously of course) if my friend takes them as well.
Word of mouth advertising is the strongest form.
It's also a pain to change to another supplier, at least
subconsciously, as well as practically with the technical settings.
So if you have something in place that works, it's not a welcome
chore to change.
ISPs are working hard to keep clients in preparation for the switch over.
Not so sure about Tophat fixing the RIM problem in my area, unless
Telstra made it available to my ISP to resell as well. I asked again
this week and found this is the reason I can't get ADSL2+ still
because of RIM. And I live in the fastest growing area of Melbourne.
The greenfield estates, at least some, are going fibre, though.
Melbourne, Victoria, Australia
jwhit at janwhitaker.com
Our truest response to the irrationality of the world is to paint or
sing or write, for only in such response do we find truth.
~Madeline L'Engle, writer
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