[LINK] Consumers were forced into Wireless - Was - A national broadband network?

[Jan Whitaker]

At 09:46 AM 22/11/2011, Tom Koltai wrote:
>I can't help (somewhat slightly cynically) but wonder why Telstra took
>until now (post ACMA DLL pricing decision) to roll-out Tophat.
>
>Although with the POI's it is basically another lay down misere, here
>ISP's, nice ADSL2+ to resell to your clients and some nice POI
>backhaul's... Come and get it so we can bankrupt the ones we missed in
>1990's.

It's called market capture. There really is such a thing as brand 
loyalty (as well as brand hatred). I'm much more likely to recommend 
my own ISP (not Telstra) because it reinforces that I made the right 
decision (subconsciously of course) if my friend takes them as well. 
Word of mouth advertising is the strongest form.

It's also a pain to change to another supplier, at least 
subconsciously, as well as practically with the technical settings. 
So if you have something in place that works, it's not a welcome 
chore to change.

ISPs are working hard to keep clients in preparation for the switch over.

Not so sure about Tophat fixing the RIM problem in my area, unless 
Telstra made it available to my ISP to resell as well. I asked again 
this week and found this is the reason I can't get ADSL2+ still 
because of RIM. And I live in the fastest growing area of Melbourne. 
The greenfield estates, at least some, are going fibre, though.

Jan



Melbourne, Victoria, Australia
jwhit at janwhitaker.com
blog: http://janwhitaker.com/jansblog/
business: http://www.janwhitaker.com

Our truest response to the irrationality of the world is to paint or 
sing or write, for only in such response do we find truth.
~Madeline L'Engle, writer

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